ecopop is a term that was coined in 2006 by brand innovator Chad Rea to define constructive brands that appeal to a mass audience not by acting green, but by being green and acting pop. Method, Tom's Shoes, and American Apparel are just a few examples.
Established in 2008, ecopop™ is a social innovations collective that happily lives at the intersection of ecology and pop culture. We create, market, and co-own ventures that merge capitalism with our global responsibility.
Our mission is to use our creative problem solving talents, proven intuition, and integrated marketing and new media prowess to bring conscious consumerism out of the exclusive fringe and into the accessible mainstream. And to do this in a way that entertains and embraces people through pop culture.
It was a small gallery and book store dedicated to the art of children's books. The art was good and inspiring and in Abilene of all places. Why? Because the mayor at the time was curious to know why a children's book had so many mentions of Abilene.
ART from the ashes has announced its first exhibition, artist reception and silent auction at Cisco Home in Pasadena, California. The exhibition will run from November 1-15 and the silent auction will take place on November 1st. Proceeds from the auction will go to benefit Meta (Making Education the Answer).
The Anarchist Ice Cream Truck, a NY ice cream company that serves treats for the streets with a side of anarchy. Meet Aaron Gach, a 34-year old entrepreneur who is taking his hi-tech Ice Cream Tactical Unit to the streets.
In a recent article from the Oregon State Wire, we learned that, in Corvallis, the homeless were being hired to count the homeless. It seems like a no-brainer but it got us thinking.
