Dos Equis' latest campaign featuring The Most Interesting Man in the World rides the wave of advertising for manly men, but this brilliantly executed campaign makes us want to rewrite our eulogy.
Green marketers could learn a lot from mainstream advertising characters such as this one. Instead of using sensitive tree-hugger types as spokespersons very few of us identify with, let's make global responsibility something only real men do. After all, going against the majority is quite rebellious and, if you ask us, takes some real cojones.
Who knows? Maybe one of you will even overdub these spots with an environmental message of your own, making any man willing to live life more responsibly The Most Interesting Man In The World.
We're off to grow a beard.
  
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