Meet "Black Boy Wanting Water", a guerilla marketing campaign for Music Is Life that we recently discovered on YouTube. It's a perfect example that proves that successful marketing communications is not about big budget, but about big ideas.
In hindsight, despite the product these videos were selling, the message was about as green as it gets: Reuse and recycle. Much like overt branding would have killed the viral nature of these spots, so would've an overt green message.
Dos Equis' latest campaign featuring The Most Interesting Man in the World rides the wave of advertising for manly men, but this brilliantly executed campaign makes us want to rewrite our eulogy.
Race car driver James Kirkham and team is offering anyone with a few bucks to brand his vehicle in the upcoming VW Jetta TDI Cup.
Recession (shhhh) or not, successful marketing/advertising/PR is not about big budgets. It's about big ideas. After all, David took down Goliath with a single stone he found on the ground.
We were sent this TV commercial for the Washington Lottery. It's a feel good spot, directed and scored nicely. And we totally embrace the humanitarian message it promotes. It's definitely a nice change from the standard over-the-top, frivolous spending message that lottery commercials often regurgitate.
Segregation is alive and well in the media and in the grocery store.
Inspired from learning a local homeless man's name, we stopped looking at him as a panhandler, but a person that we wanted to know more about and help. We wondered if our experience could work on a larger scale.
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