Inspired from learning a local homeless man's name, we stopped looking at him as a panhandler, but a person that we wanted to know more about and help. We wondered if our experience could work on a larger scale.
This little trip down memory lane began the other day when we were in Vons. It's the closet grocery store to us, and when we discovered they had an organic product line called, of all things, Organics, we couldn't help but be reminded of those generic products we now think are actually pretty awesome.
For a company that's goal is to donate 10 million dollars in 5 years, it seemed like another marketing assignment lead by a media deliverable and not a problem or objective.
Every month, we receive mail from at least 3 charities, if not more, asking for monetary donations. We feel for you fund raisers, but there's got to be a better way to spend the money. Like, on cancer research.
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