Would You Give The Shirt Off Your Back If Someone Asked For It?

Posted April 14, 2008 at 08:45am
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What about a painting hanging on your wall? A sculpture on display in you living room?

A few years ago, our good friend and amazing designer Peter Viksten held a unique art happening in Sweden. Guests were invited to arrive promptly, and for a very good reason the attendees would soon learn.


The stark white gallery space was decorated with several red canvas paintings, cube sculptures, and T-shirts with instructions explaining that the item could be yours for free if you simply asked for it. The catch? Well, if someone asked you for the piece at any time, you had to relinquish ownership to them. And so forth.

Art you can't own. Brilliant. Needless to say, the happening lasted less than an hour before the space only contained the fashionable late and empty handed.

There's got to be an innovative business idea in here with a humanitarian aspect to it. Any bright ideas? 

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