Founded in 2008, ecopop is an idea farm that

lives at the intersection of ecology and pop

culture. We create, market, advise, and co-own

brands that make a positive global impact.

Food & beverage

Behold, some of the most innovative ideas as they relate to ecology, pop culture & positive change.

Here’s A Fresh Mobile/Web App Idea Brewed Especially For Starbucks.

That guy in front of you at Starbucks is in need of a designer. You’re a designer. That woman that you see every morning thinks your cute but is too shy to let you know. Until now.

Introducing “Seen at Starbucks”, a mobile/web app concept from ecopop that provides the perfect opportunity to make meaningful connections with those whom you regularly see at your local Starbucks. Those interested in participating would be able to create a brief profile with a photo and contact preference, i.e. business, friendship, or dating. Using geolocation technology, participants could opt-in to see which community members are in-store and interested in getting to know one another a little better.

If you like this idea, please vote for it on My Starbucks Idea. If not, well, we’re always making more.

Mexican Coke Finder: The Mobile App You Should Make Already.

There are enough people in the world who think that Mexican Coke just tastes better. We like it more because it’s made from cane sugar instead of corn syrup and it comes in a glass bottle, not a plastic one. It’s a shame we have pay extra and tax the planet to have our preferred soda shipped to the States when Coke could just make it locally and put it in cans, but we digress. We’re always pleasantly surprised when we discover Mexican Coke, and perhaps that’s part of the charm, but we’d prefer to seek it out instead of stumbling upon it. So, why not make our lives easier by creating The Mexican Coke Finder app? Fans and businesses could even input the locations for you. And by you, we mean, Coca-Cola, their ad agencies, or anyone else interested in executing this idea.

SHIFT 7 Presentation: How A Peanut Butter Cup Can Change The World.

This is a reading of the 5-minute slide presentation I gave at the SHIFT 7 event on 11/17/11, an event to inform, inspire and engage peers, clients and students about sustainable design thinking and practices. It’s basically the follow up to one of our earlier posts. Let’s keep the discussion going.

Click here to view video. 

Take Your Favorite Thing. Replace All The Bad With Good. Now That’s A Business Opportunity.

“Think of your favorite peanut butter cup. Next, magnify that feeling by a gazillion – that’s ours. Nuts? Yes. Crazy? No. Just imagine when I take the best tasting organic peanut butter in the world and delicately place it into the high quality organic and fair-trade chocolate available. Yup. Peanut Butter Cup Perfection!”

The copywriter pretty much nailed it when he wrote the description on the home-compostable package of Justin’s Organic Peanut Butter Cups. Sure, we’ve tried other natural peanut butter cups before and they just didn’t compare to the mainstream favorite, which is what we also imagine everyone does. Calling out this human truth like the copywriter did so well makes us feel like Justin’s really understands us and our quest for healthier yet sadly limited alternatives. But this isn’t all that Justin’s “gets”. In fact, Justin’s manages to successfully compete with, and beat, the candy giant on so many levels, making it our new favorite ecopop brand, or brand that successfully mergers ecology with pop culture.
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How About Saying “No, That’s Unnecessary” Instead Of “No, Thank You”?

Like many of you, we were raised to say “Please” and “No, thank you”. Lately, however, we’ve found ourself in a few situations where saying “No, thank you” not only seems dismissive or inappropriate but also like a missed opportunity. Take flying, for example. On a recent business trip, we were once again reminded of just how wasteful the airlines are with, among other things, their napkins. It doesn’t really matter if you’re going to order a drink, accept the free peanuts or not. Flight attendants are programmed to automatically hand everyone a napkin. The next time they come down the aisle, we’re supposed to hand back that perfectly good napkin and plastic cup so they can throw it away and hand us all fresh ones. Most people don’t think twice about this senseless act of waste while others refuse by politely saying “No, thank you”. But why are we thanking them? Thanks for what? For allowing us to take responsibility for their actions? Do they even have a clue? It got us thinking. Is there a a quick, polite response to let flight attendants and other passengers know why were refusing the napkins? We came up with ”No, that’s unnecessary.”  Granted, it may not be perfect but, since we’ve been using the phrase in similar situations, it’s been getting our point of view across while not coming across like a complete ecodick. Try it sometime.

Idea Found in Discarded Fast Food Container.

We admit it. On occasion, we go through the fast food drive-thru. We also order in and get take-away from time to time. And, when we do, we are always reminded of just how wasteful these companies all are and why we don’t ever do something about it.

The other night we ordered from a vegan restaurant and they might have been the most wasteful restaurant we’ve ever experienced. Our order was packaged like a giant Faberge egg roll made from trash. Inside two plastic bags was a paper bag excessively stapled shut with yet another menu. Inside that, two aluminum foil-lined Styrofoam containers were taped closed. Inside each of those, two plastic containers of eco-friendlier, health conscience food. But wait, there’s more. Don’t forget the plastic silverware, chopsticks, soy sauce, chili sauce, and napkins for two we didn’t ask for all wrapped in cling film. We nearly lost our appetite.

The good news is that it got us problem solving again. Short of requesting the restaurant ease up on the excessive packaging or boycotting them, someone needs to create a business out of non-toxic bags and containers that can be re-used at fast food restaurants and for delivery. Anyone? Anyone? After all, people are slowly checking into plastic bag rehab and buying reusable canvas ones to take to the grocery store. Styrofoam is being banned in San Francisco. It’s only a matter of time before the restaurant industry is pressured into creating alternatives. You could lead the way.
From the money restaurant owners would save on supplies, customers could get discounts for bringing their own designer bags and containers or returning the ones they received from their last order.

We’ve been toying with making small cards that people can hand to cashiers and delivery personnel to hand to management. Each humorous card would point out what is wrong with this common business practice and encourage alternatives. Unfortunately, it means using paper to do so.

Any other bright ideas on how to solve this problem?