Founded in 2008, ecopop is an idea farm that

lives at the intersection of ecology and pop

culture. We create, market, advise, and co-own

brands that make a positive global impact.

Lifestyle

Behold, some of the most innovative ideas as they relate to ecology, pop culture & positive change.

What Does Charitable Giving Sound Like? Say Hello To SocioTones.

The following is an ecopop venture that failed to pass our 90-day proof of concept phase in 2011, partly due to a rather difficult creative brief to crack. While we still believe this innovative concept has legs, they have fallen asleep for the time being. Please let us know if you’d like to help us wake them up.

SocioTones is the world’s first brand of charitable ringtones that not only sound good but also send a message and create conversation about socio, economic or environmental issues. And, in the process, provide charitable donations towards a particular cause.
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Three Business Ideas That Are Good For Something, Like Changing The World.

One of our favorite ad agencies, Mono, created an innovative campaign for Branson’s Virgin Unite to help put an end to homelessness.

“Do Whatever It Takes” is a website initiative that harnesses the power of wacky internet videos and combines it with charitable fundraising sites like FirstGiving. Anyone can make a pledge to do virtually anything, like drinking a gallon of milk in under an hour, for a set amount of money the individual determines, say $100. The online community then contributes to their fund and, if their goal is reached, the pledger does their “whatever” and the raised money gets donated to a homeless philanthropy.

Inspired.

We’d now like to triple dog dare you to think even broader than homelessness or even bigger than Virgin Unite. In fact, last year, ecopop had two similar ideas that could be stand-alone social ventures that anyone is welcome to do with or without us.
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Happy New Year’s Resolutions From ecopop.

Here’s A Fresh Mobile/Web App Idea Brewed Especially For Starbucks.

That guy in front of you at Starbucks is in need of a designer. You’re a designer. That woman that you see every morning thinks your cute but is too shy to let you know. Until now.

Introducing “Seen at Starbucks”, a mobile/web app concept from ecopop that provides the perfect opportunity to make meaningful connections with those whom you regularly see at your local Starbucks. Those interested in participating would be able to create a brief profile with a photo and contact preference, i.e. business, friendship, or dating. Using geolocation technology, participants could opt-in to see which community members are in-store and interested in getting to know one another a little better.

If you like this idea, please vote for it on My Starbucks Idea. If not, well, we’re always making more.

Mexican Coke Finder: The Mobile App You Should Make Already.

There are enough people in the world who think that Mexican Coke just tastes better. We like it more because it’s made from cane sugar instead of corn syrup and it comes in a glass bottle, not a plastic one. It’s a shame we have pay extra and tax the planet to have our preferred soda shipped to the States when Coke could just make it locally and put it in cans, but we digress. We’re always pleasantly surprised when we discover Mexican Coke, and perhaps that’s part of the charm, but we’d prefer to seek it out instead of stumbling upon it. So, why not make our lives easier by creating The Mexican Coke Finder app? Fans and businesses could even input the locations for you. And by you, we mean, Coca-Cola, their ad agencies, or anyone else interested in executing this idea.

SHIFT 7 Presentation: How A Peanut Butter Cup Can Change The World.

This is a reading of the 5-minute slide presentation I gave at the SHIFT 7 event on 11/17/11, an event to inform, inspire and engage peers, clients and students about sustainable design thinking and practices. It’s basically the follow up to one of our earlier posts. Let’s keep the discussion going.

Click here to view video. 

How About Saying “No, That’s Unnecessary” Instead Of “No, Thank You”?

Like many of you, we were raised to say “Please” and “No, thank you”. Lately, however, we’ve found ourself in a few situations where saying “No, thank you” not only seems dismissive or inappropriate but also like a missed opportunity. Take flying, for example. On a recent business trip, we were once again reminded of just how wasteful the airlines are with, among other things, their napkins. It doesn’t really matter if you’re going to order a drink, accept the free peanuts or not. Flight attendants are programmed to automatically hand everyone a napkin. The next time they come down the aisle, we’re supposed to hand back that perfectly good napkin and plastic cup so they can throw it away and hand us all fresh ones. Most people don’t think twice about this senseless act of waste while others refuse by politely saying “No, thank you”. But why are we thanking them? Thanks for what? For allowing us to take responsibility for their actions? Do they even have a clue? It got us thinking. Is there a a quick, polite response to let flight attendants and other passengers know why were refusing the napkins? We came up with ”No, that’s unnecessary.”  Granted, it may not be perfect but, since we’ve been using the phrase in similar situations, it’s been getting our point of view across while not coming across like a complete ecodick. Try it sometime.

This Earth Day, Let’s Trash This Mutha.

Americans throw away 4.5 pounds of trash a day yet it doesn’t seem to bother anyone, partly because they don’t see the problem. It’s just another empty statistic.

Ever since the 70’s, when we saw that TV commercial with that Native American crying over all the litter we created, we’ve been a lot better at keeping America beautiful. We’ve become used to people picking up after us when we don’t pick up after ourselves. Everyone puts their waste in a trash receptacle, the garbage truck comes along and whisks it all off to a so-called bottomless pit, and then the problem is solved. Trash only becomes a problem when we have to look at it, smell it, or compete with those nasty little creatures that feast on it. After all, out of site, out of mind, right?
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Built To Be Rebuilt. The Business Of Repair.

They say all good things must come to an end. While there is some truth to this statement, businesses have a responsibility to make things last a long as they possible can. Instead, many products are cheaply made to be quickly replaced and discarded as soon as any little thing breaks or a slightly newer model hits the market. It’s how businesses are used to making money and how we have been conditioned to consume.

In order for most business to change the way they do something, it better make them money. For many consumers, it better save them money.

Perhaps one solution is for all companies to give away or sell replacement parts. Better yet, as part of a product’s warranty, something all products should come with, customers could send their repairable items back to the manufacturer for little or no cost. In other words, while companies look at making our favorite products sustainable, perhaps they could create a revenue stream by selling us a sustainable home repair kit or offer us a lifetime warranty for a few extra bucks.