Chad Rea, Founder and Creative Director

Despite being born in Inglewood, California, Chad has managed to avoid thug life and move cities nearly every four years with stops in Texas, Colorado, Pennsylvania, United Kingdom, The Netherlands, California, and Oregon.

He and John Hinckley Jr. graduated from Texas Tech University. Hinckley went on to shoot President Reagan. Chad went on to thrive under one of the most awarded copywriters of the times at The Richards Group/Pyro. 

Since then, Chad has created influential advertising and design content at some of the hottest creative agencies in the U.S. and Europe, including Wieden+Kennedy (Portland), Mother (London), KesselsKramer (Amsterdam), 86 the onions, the unconventional agency he founded in Los Angeles.

To date, he’s helped develop more than 170 brands, including Target, Google, Nike, Starbucks, Activision, Mountain Dew, HUMMER, MTV, and ESPN X Games.

His unique problem-solving abilities have earned the top industry accolades, coverage in numerous pop culture publications, and features as leading examples of creativity in more than 16 books. In addition to building brands for others, Chad continues to create several successful brands of his own, including the world’s first interactive art gallery and game app, a zero-budget homeless outreach campaign that spans over 30 countries, and an online marketplace for sustainable lifestyle products.

Chad discovered his love for teaching at Art Center College of Design in Pasadena, California where he was awarded the Great Teacher Award his very first semester. Today, many of his former students are CDs and ECDs at the world’s top creative agencies. In 2014, Chad joined the University of Texas as a Lecturer where he co-runs the Texas Creative, the world-class advertising portfolio program. He is the recipient of the 2016-2017 Stan Richards Faculty Fellowship in Advertising Creativity Award. 

Chad can be found freelancing for leading creative agencies; consulting start-ups, NGO's and Fortune 100 companies, writing and directing video content; playing drums, writing sketch comedy, performing improv and stand up comedy, hugging trees, and hanging out with his dog, Ringo.


AWARDs/ACCOLADES

Effie • The One Club • D&AD • NY Art Directors • National Addys • The Creative Circle • British Television • Graphis • Communication Arts • Lurzer’s International Archive• Creativity • Print • ZOO • Creative Review • Shots • Eye • Campaign Screen • Adweek • AdAge • Best Spots on TV 

AGENCIES

Full time: Wieden+Kennedy (Portland), Creative Director, 2008-2009 • 86 the onions (LA), Founder/Creative Director, 2002-2007 • KesselsKramer (Amsterdam), Senior Creative, 2000-2002 • Mother (London), Senior Creative, 1998-2000 • The Richards Group/Pyro (Dallas), Copywriter, 1994-1998

Part time: Mullen (Boston) • Crispin Porter + Bogusky (LA, Boulder) •  david & goliath (LA) • Butler Shine Stern (SF) • Strawberry Frog (NYC) • TBWA/Chiat Day (LA) •  Saatchi & Saatchi (LA) • The Marketing Arm (Dallas) • enso collaborative (LA) •  mono (Minneapolis) • McGarrah Jessee (Austin) • Preacher (Austin) • DIKO (Austin) • The Butler Bros. (Austin) • JDK (Portland, Burlington) • Creature (Seattle) • nemo (Portland) • Capital Goods (Denver) • Mandrake (Prague) • attik (SF) • Factory Labs (Denver) • dw+h (LA) • MEplusYOU (Dallas) • mkg (NYC) • Sedgwick Rd. (Seattle) • sandymontana (Portland) • Climate Reality Project (Boulder) • Curious Beast (Portland)


BRANDS/CLIENTS

  1. 20TH CENTURY FOX

  2. 50 BlEU VODKA

  3. 55DSL

  4. ACTIVISION   

  5. ACURA

  6. ADIDAS   

  7. ALMAXX   

  8. AMERICAN EXPRESS   

  9. AMERICAN STANDARD   

  10. AQUAFINA   

  11. ART CENTER COLLEGE OF DESIGN

  12. BACARDI   

  13. BAREFOOT WINES

  14. BEATS BY DR. DRE   

  15. BEAUTIFUL / DECAY   

  16. BEEFEATER RESTAURANTS   

  17. BEINGWELL   

  18. BEN / T-MOBILE     

  19. BEN & JERRY'S

  20. BIG MAGAZINE

  21. BIG FUTURE   

  22. BLIK WALL GRAPHICS

  23. BLOOD SWEAT & TEARS VODKA

  24. BOOKING.COM

  25. BORDERS   

  26. BRAVO TV UK   

  27. BTC ELEMENTS   

  28. BUCA DI BEPPO   

  29. CALLAWAY GOLF   

  30. CLIMATE REALITY PROJECT   

  31. COCA-COLA   

  32. COLT 45   

  33. COMPAQ   

  34. CONTINENTAL AIRLINES   

  35. CORONA   

  36. CURRENT TV   

  37. D&AD   

  38. DAIHATSU   

  39. DAZED & CONFUSED   

  40. DIESEL   

  41. DO   

  42. DOCKERS   

  43. DODGE   

  44. DOVE   

  45. DR. MARTENS   

  46. DREAMWORKS INTERACTIVE   

  47. DRINKS THAT WORK  

  48. DUFFS   

  49. DUTCH MAGAZINE

  50. EAST SIDE MARIO’S   

  51. EIDOS ENTERTAINMENT   

  52. ESPN X GAMES   

  53. ESSENTIAL LIVING FOODS   

  54. ETHOS WATER   

  55. ETNIES   

  56. EVO.COM   

  57. EYEMASTERS   

  58. FOOTLOCKER   

  59. FUEL TV

  60. GETTY IMAGES

  61. G.O.D. GAMES   

  62. G4 TV

  63. GAMECOCK MEDIA   

  64. GLOBAL INHERITANCE   

  65. GOOGLE   

  66. GOTHAM GAMES   

  67. GU ENERGY GEL

  68. GT INTERACTIVE   

  69. HANS BRINKER BUDGET HOTEL   

  70. HARVEY NICHOLS   

  71. HESSENMOB SKATEBOARDING   

  72. HET PAROOL  

  73. HIGH WEST WHISKEY

  74. HOME DEPOT

  75. HOTEL TONIGHT

  76. HOUSE OF MARLEY   

  77. HUM MUSIC   

  78. HUMMER   

  79. ID SOFTWARE

  80. ION STORM   

  81. ITKO SOFTWARE   

  82. JEEP   

  83. KISS FM

  84. KPMG

  85. LAKE TRUST CREDIT UNION

  86. LE ECO

  87. LEMISHINE

  88. LIGHTNING AUDIO

  89. LIVE EARTH   

  90. LULULEMON   

  91. MALIBU GRAND PRIX   

  92. MARMALADE   

  93. MERVYN'S

  94. MIDNIGHT OIL GROUP   

  95. MIDWAY GAMES   

  96. MITSUBISHI   

  97. MOPAR

  98. MOTEL 6   

  99. MOTOROLA   

  100. MOUNTAIN DEW   

  101. MSNBC  

  102. MTV UK

  103. MTV SWITCH.ORG

  104. MURATEC   

  105. DALLAS MAVERICKS   

  106. NEC JAPAN   

  107. NESTLE WATERS

  108. NEW BELGIUM BREWING

  109. NIKE   

  110. NINTENDO   

  111. NISSAN   

  112. NUDE BEER   

  113. OAKLEY   

  114. OMIDYAR NETWORK   

  115. OXFAM   

  116. OXYGEN INLINE SKATES   

  117. PARTNERSHIP FOR A DRUG-FREE AMERICA  

  118. PEPSI-CO   

  119. PIPERLIME.COM     

  120. PUTMAN REDESIGN   

  121. RADIOACTIVE CLOWN   

  122. RADIOSHACK   

  123. REMY COINTREAU    

  124. RES MEDIA GROUP   

  125. ROCKFORD FOSGATE   

  126. ROCKSTAR GAMES   

  127. ROLAND MUSIC INSTRUMENTS   

  128. ROYAL OPERA HOUSE   

  129. SAMSUNG   

  130. SCHLAFLY BEER   

  131. SCION   

  132. SEGA   

  133. SIERRA MIST   

  134. SILVERCAR

  135. SOAPNET   

  136. SOBE BEVERAGES  

  137. SONY CRACKLE 

  138. SPIKE TV  

  139. SPYDER   

  140. ST. LOUIS MICROBREW AND BLUES FESTIVAL   

  141. SEATTLE’S BEST COFFEE

  142. STARBUCKS   

  143. SYLVIE & J   

  144. T-POST   

  145. TACO BELL       

  146. TAKE 2 INTERACTIVE  

  147. TARGET   

  148. THE ALLIANCE FOR CLIMATE PROTECTION   

  149. THE BILL & MELINDA GATES FOUNDATION   

  150. TED BAKER   

  151. TERVIS

  152. TONEEL GROEP AMSTERDAM    

  153. TONY CHACHERE'S FAMOUS CREOLE SEASONING   

  154. TOYOTA   

  155. TREBOR BASSETT MIGHTY MINTS   

  156. TRIUMPH MOTORCYCLES   

  157. TRUECAR   

  158. TURKCELL   

  159. UBISOFT ENTERTAINMENT   

  160. USA FILM FESTIVAL   

  161. VESTAS   

  162. VHI  

  163. VIRGIN INTERACTIVE   

  164. VIRGIN RECORDS   

  165. WESTFIELD CORPORATION   

  166. WHITBREAD BEER COMPANY   

  167. WHATABURGER

  168. WINCHESTER

  169. WIBV 1260

  170. WORLD VISION INTERNATIONAL

NICE THINGS THEY’VE SAID

Working with Chad is a spiritual experience. He is a shaman who guides us through the creative process that clients will euphorically pay for.
— Kiyoshi Kodama, Liquid Air Entertainment
I can only recommend a handful of like-minded marketing partners that consistently push the limits of smart, accessible design and innovation, and Chad is certainly one of them
— Simon Campbell, Target
Chad is a dream to work with. He is driven to be unique and uber out-of-the-box in his creative. That kind of talent does not grow on trees but if it did, Chad’s tree would be the best one by a long shot.
— Stacy Conde, Virgin Records
On more than one occasion, Chad has delivered beyond our creative expectations. Every opportunity that I have to hire someone from the creative world, he is the person that I go to first and the one that brings something entirely new to the table.
— Ian Votteri, ESPN X Games
Chad is both a creative genius and strategic thinker. He has the business acumen, integrity and talent that we all look for in people — and rarely find. He’s great to work with and does what he says he’s going to do.
— Jake Munsey, FUEL TV / FOX Cable Networks
I trust Chad to come up with an approach that works and gets attention. I can only afford to pay for results and I wouldn’t be using him if the results didn’t follow.
— Brian Lovejoy, Drinks That Work / Upshot
Chad made me proud to go to work every day. And he made customers drop by in droves. Our sales nearly tripled. We got the biggest bang for any buck I ever spent.
— Jed Cohen, Sylvie & J
Unexpected, innovative, compelling, and effective. If you want breakout creative with a purpose, call Chad.
— C.J. Olivares, FUEL TV / FOX Cable Networks
Chad can translate the perennial unseen idiosyncrasies of every day living into simple yet really, really effective communication with us normal(ish) human beings.
— Don Brown, Etnies footwear and apparel
Chad is at the top of my creative list because his out-of-the-box thinking can be applied to everything from advertising to the concept, design, and branding of an entire 27-acre shopping village.
— Todd Putman, Westfield Corp.
Chad is what the future of creative communications are all about: strategically-driven; idea-centric; creatively fresh; all media approach; truly collaborative; and getting rid of all the layers and getting down to what matters - creating powerful ideas that connect with consumers and move brands.”
— Jeff Cha, Redscout
Not only did they continue to surprise us with the number and variety of creative approaches and solutions, they were extremely professional, reliable, and great to deal with. They were tenacious under pressure and obviously driven to satisfy us as a client.
— Allen Adler, Ubisoft Entertainment
More than any other agency I’ve worked with, they are incredibly creative with a solid understanding and appreciation for the marketing side of things. They always blow me away with their strategic and tactical ideas, and never once have they disappointed me.
— Jim Bloom, Radioactive Clown
We were looking for a fun, creative approach to consumer promotion, and Chad provided us with a unique concept that broke through the clutter in an innovative way.
— Mike Joyce, SOBE beverages / Pepsico
Chad showed tremendous versatility by looking at a market he knew little about. Their ideas were fresh and created buzz within a traditionally dry product space. You cannot ask for a better combination of fun with professional results.
— Ruston Vickers, ITKO Software
Within minutes, Chad completely understood who we were, where we should head and soon after developed product concepts and a tagline that summed up our essence perfectly. They blew us away. A brand new product and he got it right out of the gate. We wouldn’t trust our brand to anyone else.
— Scott Flora, blik
It is rare that someone somewhat professionally detached from the sport can create something that could just as well have come from a skateboarder. Chad gets it. What more could you ask for?
— Christian Roth, Hessenmob skateboarding