Everything in the world is connected, from Greenland’s ice caps and gas prices to retail sales and consumer-generated waste. To demonstrate this, ecopop created a compound word comprised of 32 individual words. Each word is rhythmically spoken to a beat-laden music track and a slideshow of connecting imagery, completing the meaning of one word and starting and entirely new one. The end result is a compelling, fast-paced spot that invites viewers to take a second look and connect the dots through multiple entry points.