Depending on how you look at it, dabball is an artfully addictive game that allows players to purchase featured art directly from their iPhone, iPad and iPod Touch. Or, it’s the world’s first digital art gallery that sells museum-quality artist prints by way of art-inspired dexterity games.
Can you guess which retro commercial this parodies? (Hint: Reese's Peanut Butter Cup)
Two weeks before this one-time local event, the buzz about “Party Arty: Secret Pop-Up Gallery for iPhones” began to spread via postcards in retail stores, Facebook, Twitter, and local event blogs, and invited interested parties to scan the featured QR code or text the word “dabball” to a phone number and then wait for the secret time and location to be texted back to them.
After receiving a last-minute text message revealing when and where to go, hundreds of art and technology lovers armed with iPhones began crowding the sidewalk of a vacant building in Portland’s Pearl District to interact with what one bystander aptly called a “QR cloud”, a colorful mosaic of 43 artfully-arranged, framed QR codes against a cement wall.
Event-goers were then instructed to use their iPhones and a QR code reader app to scan the mysterious barcodes to reveal art by one of 43 dabball artists.