We recently spoke at the America Advertising Federation District 10 Leadership Conference in Texas where we met a sales rep from Lamar Outdoor Advertising.
As he drove us back to the airport, we passed several of his company's billboards, one of which was a "This Space For Rent" execution you tend to see every now and again. This one has a photo of a random bulldog.
We've often wondered about these space-holder ads and if they couldn't work a little harder or be put to better use. One idea we had a few years back was to have local artists create billboard art using a series of sentences like "This Space For Rent" and "Your Ad Here." Our driver liked that idea and said he'd "Get 'r done".
He also liked the idea of finding new uses for expired billboard vinyls. When I asked him what they did with all that used vinyl, he told me that most of them were shipped back to Baton Rouge where they were melted down and reused. He also said, in light of recent events with the hurricanes along the Southern coast, billboard vinyls were given to police, firefighters, local churches, civic organizations and others in need to prevent further water damage to damaged buildings. Great idea.
There are a handful of companies out there that use old billboard and truck vinyls to make stylish wallets and bags. Perhaps you know of some other innovative uses for vinyls that Lamar and other outdoor companies can put into action. Care to share them with us below?
  
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