For those of you who don’t know about this forward-thinking company, Threadless is a community-centered apparel online store. What makes this company unique and relevant to ecopop is how they’ve built their business.
It works like this: Members of the Threadless community can submit their own T-shirt designs online; the designs are then subjected to a public vote. A small percentage of submitted designs are selected for printing and sold through an online store. Creators of the winning designs receive a prize of cash and store credit.
While their business model has been applauded by the business trade press, it has not yet been acknowledged by the green community. No, they don’t use organic cotton or soy inks - even though they could. But they do only make what the public wants. They only make what the public wants. They only make what the public wants. And that’s a business practice that should be adopted by all.
We’d like to see Threadless, or one of you budding entrepreneurs, create a successful business out of printing on reusable shopping bags. We'll even help you do it.
  
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