We love this campaign. Very ecopop, indeed.
We first got a taste of it watching an episode of 30 Rock when Tina Fey shamelessly inserted the company's clever tagline "Fortified with Optimism" into a scene. We thought the line was one of her own until we did a little more research and found out is was actually the working tagline. And work it does.
In a category of healthy products that take themselves way too seriously, this branding and marketing campaign is certainly a breath of fresh mountain air. The brightly colored illustrations and light-hearteded tone of the packaging, TV and print campaigns are simply joyful. Go figure.
Now, if they can only get them to live next to the Snickers bars at the cash register, we'll really be happy.
What's the last branding or advertising campaign you saw that made you all joyful inside and why?
  
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