Okay, so most of you who read the NY Times have probably already heard of this, but for the rest of you don't, and love ice cream and anarchy, this cone's for you.
The Anarchist Ice Cream Truck, a NY ice cream company that serves treats for the streets with a side of anarchy. Meet Aaron Gach, a 34-year old entrepreneur who is taking his hi-tech Ice Cream Tactical Unit to the streets.
Not only does he serve up some of your favorite ice cream flavors but food for thought as well. Among other things, the truck distributes literature developed by neighborhood progressives groups.
Of course, there is so much more to say about this novel business concept but we thought you might be interested in reading the full article yourself.
For us, the takeaway is really about creating innovative, entertaining ways to reach the mainstream. What better way to do it than with ice cream?
Advertisers have used ice cream vans to deliver their very own irrelevant brand message, so why not you? But better. Perhaps you can have a bake sale or sell lemonade as a seemingly innocent way to have a conversation about the benefits of organic foods or, hell, the next political candidates. Sweets might just have the right amount of sugar-coating to get your message across.
What are some other fun, entertaining ways that you've seen before, or just thought of, that would be the perfect vehicle for your otherwise unattractive message?
  
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