When we searched Albertson’s for a healthier alternative to the Gillette brand of shaving cream we’d been using ever since our voice changed, we were presented with only one option: KISS MY FACE. And, of course, instead of being next to all the other shaving creams in the shaving cream aisle so we could comparative shop, it was quarantined to the health food and product half-aisle.
Not looking anything like our industrial strength can of man foam we were skeptical. C’mon, key lime scented cream in a hand lotion dispenser? Against our better brand judgment, we took her off the shelf and put her in our basket.
Once it was time to put KISS MY FACE to the test, we were absolutely amazed to learn that we only needed about the size of pea to get a nice, rich lather worked up using a shaving brush. Talk about conservation, not to mention, savings. It’s been several months since we’ve been using the product and we wouldn’t be surprised if an entire year went by before we had to buy another. And the shave? Smooth as a baby’s butt. Gillette can kiss it.
Making something that people will buy less of goes against common business practices, but KISS MY FACE was able to get a lifelong and loyal brand user to switch to their brand because of it.
  
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