What ever happened to the half shirt for men?
In the 70's, half shirts were all the rage. As skinny and hairless preteens, we wore half shirts without ever giving a second thought to going out into public. Then again, this was before America became morbidly obese and our own metabolism decide to give up. (Or was it our will power?)
Today, like most "average" men, we wouldn't be caught dead in a half shirt. We'd be too embarrassed. And we'd be ashamed that we'd let ourselves go this far. Instead, we'd prefer to buy the full shirt, a baggy one, and try to fool everyone, including ourselves, that we don't need to change our poor eating and exercise habits. Perhaps if we forced ourselves to bare it all, or at least half of it, we'd be motivated to do something about it.
Maybe Jenny Craig, Bally's Total Fitness or personal trainers could get in on the action and include a free half shirt with their membership. Actually, make that two shirts. One that has "Before" printed on the front. And another that says "After".
"12 pack." "6 pack."
"Say goodbye to this belly. I'm doing yoga now."
And so on.
If everyone knew that those wearing the shirts weren't trying to make a fashion statement but a statement that they were making a serious effort to get healthy, perhaps onlookers would be more likely to give words of encouragement instead of dirty looks.
Personal change doesn't happen over night. It takes time and support from our peers. Why not explore the possibilities to speed up the process? You might just invent a profitable business out of creating positive change.
And while you're at it, perhaps this same concept could apply to buttons for smokers who are trying to quit or bumper stickers for SUV drivers simply waiting for their lease to run out before buying a hybrid.
What else?
  
|
  
|
