A lot of people out there have heard about, read about or seen Method on their local grocery store shelves. It’s an environmentally-friendly line of home care products that look and act nothing like its crunchy niche competitors, i.e. Seventh Generation. Instead, Method chooses appeal to a broader audience in the same way that many mainstream brands do, from naming and design to marketing and distribution. Even if you take away corporate responsibility, what many constructive companies consider to be their unique selling point, Method still provides a sexy solution to otherwise ugly home care products. Because of this, there are still a lot of people that don’t even realize that Method makes green products. And you know what, that’s a beautiful thing.
For those of us who are seeking responsible products, we’ll uncover the Methods of the world. For those of us who don’t really give a shit, don’t know any better, or are actually put off by the rising flood of cluttered green messaging, we’ll just take cool, sexy, and effective. If we discover on our own—say in the fine print, in the ingredients, from a friend or tucked away in a website—that they are ecologically or socially responsible, bonus!
Method is a poster child for a pop culture brand with a soul. Good is in their DNA, but it’s not their only point of difference. And they weren’t born out of a single problem either. Much like Target, they recognize the power of design and innovative brand communication. Unlike so many green brands that don’t understand pop culture, or iconic brands that don’t understand sustainability, Method continues to lead by example.
In the future, when all the green, eco, earth, and nature name brands can no longer sustain living on the green fringe, only constructive companies that appear to be more like mainstream brands on the surface will reign.
Who would you nominate for the next ecopop poster child?
  
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