A lot of people out there have heard about, read about or seen Method on their local grocery store shelves. It's an environmentally-friendly line of home care products that look and act nothing like its crunchy niche competitors, i.e. Seventh Generation.
You bought the bamboo floor, the hempsilk blouse, and the hybrid car. Maybe, just maybe, because you liked the way they looked or they were on sale or some other reason that had little or nothing to do with the environment.
  
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