Event/TV/Web concept centered around the cultural insight that everyone has a talent, let’s put them to good use, i.e. the charitable cause of your choice. Part America’s Got Talent meets fundraising Telethon but actually worth watching, the Good for Something Talent Thingy is a series of highly entertaining local events that would be filmed for primetime television, as well as have a massive online content component. Contestants would submit their charitable act, such as “A drum solo for Darfur”, online. Those with the most votes or money raised would be invited to perform on TV and raise even more funds via mobile texting, for example. Using multiple mediums not only means more fundraising opportunities but it also gives us more time to engage in the emotional backstory behind our contestants and their charities–reality television gold.