Concept for a brand of charitable ringtones that not only sound good but also send a message and create conversation about socio, economic or environmental issues. And, in the process, provide charitable donations towards a particular cause.
It’s what making a positive difference in the world sounds like. And it’s the next evolution in popular social awareness badges, such as the red AIDS ribbon or the yellow Live Strong bracelet.
At the SocioTones website, users can get the full story behind each ringtone and the cause that it benefits. That way, when a person’s phone rings and someone comments, “Hey, cool ringtone,” they can educate them on the cause and what they can do to help.