As an advertiser, we're constantly looking for new ways to reach consumers in a responsible way. Like many green marketers, we imagine this to be a reoccurring challenge: How does one promote themselves without leaving an ecological footprint on the planet?
Some constructive brands choose to advertise in magazines and on billboards and use other destructive media. Others have chosen to stop creating traditional marketing materials all together and put more effort into things like word-of-mouth, PR, or electronic formats. Then there are those who split the fence, using a combination of materials like recycled paper, even though these also take up additional resources as well as contain toxic remnants.
What you chose to do is your own personal choice. And, while some options are arguably better than others, everyone is still trying to figure this green thing out. We feel you.
We've collected a few innovative examples that will hopefully inspire you to think of more relevant solutions to your own communication objectives. Enjoy.
SAND
(SANS) DIRT
PLANT LIFE
SNOW
HUMANS
WATER
ANIMALS
AND, YES, EVEN POO POO
What other nature-based media examples can you think of that might inspire positive change in the communication industries?
  
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