Depending on how you look at it, dabball is an artfully addictive game that allows players to purchase featured art directly from their iPhone, iPad and iPod Touch. Or, it’s the world’s first digital art gallery that sells museum-quality artist prints by way of art-inspired dexterity games.
Can you guess which retro TV commercial our concept is based on?
Two weeks before this one-time local event, the buzz about “Party Arty: Secret Pop-Up Gallery for iPhones” began to spread via postcards in retail stores, Facebook, Twitter, and local event blogs, and invited interested parties to scan the featured QR code or text the word “dabball” to a phone number and then wait for the secret time and location to be texted back to them.
After receiving a last-minute text message revealing when and where to go, hundreds of art and technology lovers armed with iPhones began crowding the sidewalk of a vacant building in Portland’s Pearl District to interact with what one bystander aptly called a “QR cloud”, a colorful mosaic of 43 artfully-arranged, framed QR codes against a cement wall.
Event-goers were then instructed to use their iPhones and a QR code reader app to scan the mysterious barcodes to reveal art by one of 43 dabball artists.
Created with no outside funding for materials or media space, this random act of kindness was designed to build awareness and compassion for the homeless community.
The result was more than 3,500 signs distributed throughout 32 countries, a comprehensive website with over 700 photographs, 15 national PSAs, a traveling photo exhibition, worldwide media coverage in over 50 publications, and the 2004 Dove Award–the highest accord for socially responsible advertising from the Advertising Community Together (ACT).
Street Poster Sticker Hijack
"This Is Not An Art Project"
"No typical gallery spaces, high-gloss framed photos, or well-to-do art snobs drinking pinot with their pinkies up. Simply hundreds of laser-printed images in unexpected environments for the public to immersive themselves in."
Circulated into the economy and consciousness of those who might give a dollar here and there to panhandlers when they could give them so much more: the respect and dignity of learning their name.
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